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This is your source for principles to communicate, engage, and lead with greater impact. The Engaging Leader podcast, blog, videos, and more will help you inspire trust, passion, and action!

nudgy tabIn episode 136, I shared how there are three secrets to effective content as part of a leadership or workforce communication strategy: visual, sticky, and “nudgy.”

VNS on white copyWe discussed the first secret in episode 127, Let’s Get Visual: 6 Engaging Ways to Use Images. We discussed the second secret in episode 136, Sticky — 7 Keys to Making People Notice, Care, and Act.

But we don’t just want our communications to stick, we want to drive action. The final of the three secrets is Nudgy, and that’s our focus here in episode 128. “Nudgy” means we apply evidence-based insights from behavioral economics to help our communications influence people to make an optimal choice in the “moment of truth.” [click to continue…]

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A young man and woman embracing and laughing as a happy romantic couple on a beach

With warm, summer weather arriving in the northern hemisphere, many of us have vacation plans. But what type of vacation will you take? Will it actually refresh you, helping you come back to work with new energy, fresh ideas, and a better perspective to help you deliver results that matter?

If you’re like most business leaders in the U.S., your vacation is probably only about a week long — and you’ll spend at least an hour or two every day keeping up with business on your smartphone or laptop.

The better vacation is the unplugged vacation, according to author and CEO advisor Mindy Mackenzie. But everyone is afraid to do it. [click to continue…]

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136: Sticky – 7 Keys to Making People Notice, Care, and Act

May 16, 2016

Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSIn a typical communication strategy, part of the plan involves leadership actions, but also involves communication content — words, images, videos, and so forth. You’ve probably heard the phrase Content Is King. You can do a great job with other aspects of your strategy, […]

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GC35: Enhancing Millennial Performance at Work | with Aaren Terrett

May 9, 2016

Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSS We are in the early years of a fundamental demographic shift. The Millennial generation — which is even larger than the massive Baby Boom generation — now makes up a third of the workforce. As younger millennials continue to graduate from college, their […]

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135: How to Lead Meetings That Get Results (and That People Want to Attend) | with Karin Hurt

May 1, 2016

Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSS Horrible meetings are a cliché of the business world, and with good reason. Most meetings are a waste of time and don’t accomplish much, if anything. Everyone leaves frustrated that they could be doing something more productive with their time — and not […]

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WHE29: Behavioral Economics for Business Leaders: Turn Good Intentions into Positive Results | with Bob Nease

April 26, 2016

Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSThe new book, The Power of Fifty Bits: The New Science of Turning Good Intentions into Positive Results, by Bob Nease, PhD, is the first practical guide for business leaders to apply behavioral economics to activate the good intentions of people in their workforce. […]

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Visual Examples from O2E Brands

April 21, 2016

These fun examples of visuals to promote contests and milestones were discussed in GC35: Enhancing Millennial Performance at Work | with Aaren Terrett.                              

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134: Under New Management: Upending Business As Usual | with David Burkus

April 15, 2016

Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSGreat leaders don’t innovate products, they innovate the factory. Through most of the 20th century, great leaders focused on reinventing the factory. From Frederick Taylor to Henry Ford, the industrial age was made by people who could envision the best way to design the […]

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4 Ways to Boost Benefits & Wellness Results with Behavioral Econ

April 12, 2016

The new book The Power of Fifty Bits: The New Science of Turning Good Intentions into Positive Results by Bob Nease, PhD, is the first practical guide to help business leaders apply the principles of behavioral economics (sometimes called “Becon” for short) to workforce engagement issues. The framework of seven strategies explained in the book […]

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Make Leading Easier with Behavioral Economics

April 6, 2016

The new book The Power of Fifty Bits: The New Science of Turning Good Intentions into Positive Results is the first practical guide to help business leaders apply the principles of behavioral economics (sometimes called “Becon” for short) to workforce engagement issues, including wellness and benefits. Author Bob Nease, PhD, who was the chief scientist […]

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133: No Joke: Using Humor for Effective Communications | with David Nihill

April 1, 2016

Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSIn honor of April Fool’s Day, a funny guest joins Jesse to discuss a seriously important topic … how to use humor to drive engagement in all of your communication opportunities. David Nihill went from being deathly afraid of public speaking to hosting a […]

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Finally, a Behavioral Economics Reference Guide for Business Leaders

March 23, 2016

Most people want to do the right thing. They just need help acting on those good intentions. ~ Bob Nease, PhD If you are a business leader — especially a benefits manager or the leader of a wellness program — you’ve probably heard the term behavioral economics tossed around. For the past five to 10 […]

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