064: 5 Principles of Ultimate Influence: Turning Adversaries into Allies | with Bob Burg

by Joe Sherwood on November 21, 2013

Adversaries into AlliesGreat influencers — whether CEOs, entrepreneurs, sales professionals, clergy, parents, teachers, etc. — seem to have a knack for getting the results they want from people, but in a way that everyone is happy. And, these leaders are persuasive in the most positive and benevolent sense of the word.

Bob Burg, best-known as coauthor of the international bestseller, The Go-Giver, joins Jesse to discuss his new book Adversaries into Allies: Win People Over Without Manipulation or Coercion.  Together, Jesse and Bob discuss how to take our influence to an entirely new level using Bob’s Five Principles of Ultimate Influence:

  1. Control your own emotions
  2. Understand the clash of belief systems
  3. Acknowledge their ego
  4. Set the proper frame
  5. Communicate with tact and empathy

The technical skills of any profession are vitally important. Without them, you’re not even in the game. However, even with them, you’re only in the game. Those who have mastered the people skills obtained through the Five Principles of Ultimate Influence are nine steps ahead in the game…in a ten-step game. Their lives, and their business, are a lot more fun, a lot less stressful, and a lot more profitable. And, that can be you!

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