085: A Leadership Course for the Rising Star | with Kevin Allen

by Joe Sherwood on April 17, 2014

TheCaseOfTheMissingCutleryYou can buy a leadership book today for about $25.

Or you can get an MBA for about $30,000.

But learning about leadership from a few decades of everyday experience and mentors? That’s priceless.

Kevin Allen was the pitchman for the “Priceless” ad campaign for Mastercard, which launched in 1997 and continues influence people today.

Kevin wrote the Wall Street Journal best-selling The Hidden Agenda: A Proven Way to Win Business and Create a Following. And now he’s back with a new book, The Case of the Missing Cutlery: A Leadership Course for the Rising Star.

Jesse and Kevin discuss the big idea in Missing Cutlery, a concept Kevin calls “buoyancy.” Each person in your organization makes a decision about whether to buoy you up after they have assessed your authenticity, empathy, and connection with their true desire.

In addition, they explain the two primary steps to creating buoyancy as a leader:

  1. Uncovering the hidden agenda of your people. The hidden agenda comes in three forms: wants, needs, and values.
  2. Connecting your leverageable assets as the means to ignite the hidden agenda. These assets are: your real ambition, your credo, and your core.

To illustrate the principles, Missing Cutlery follows a true story from Kevin’s own life, in one of his earliest experiences as a young, new leader at Marriott. In addition, Kevin shares several other stories from his leadership at Marriott, McCann Erickson (the huge ad company that developed the “Priceless” campaign), Rudy Giuliani’s campaign for NYC mayor, and now as founder of ReKap, a consulting and software firm that created Planet Jockey, an online leadership development game.

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