115: The 4 Lenses of Innovation: Powering Your Team’s Creative Thinking | with Rowan Gibson

by Joe Sherwood on July 1, 2015

4 LensesYou and everyone on your team has an “inner innovator,” creative potential inside that can be unleashed and harnessed. With the right tools and a little practice, you and your team can improve your creative thinking skills. What’s more, you can build an embedded capability for innovation that engages everyone at your organization and leads to game-changing opportunities.

Our guest today is Rowan Gibson, one of the world’s foremost thought leaders on business innovation. He is the internationally bestselling author of three books on business strategy and innovation – Rethinking The Future, Innovation to the Core, and his newest book, The 4 Lenses of Innovation: A Power Tool for Creative Thinking.

001075_rowangibson_thefourlensesRather than simply hoping for a Eureka moment, you and your team can discover insights and create breakthrough ideas by systematically looking through these four innovation lenses:

  • Challenging Orthodoxies—What if the dominant conventions in your field, market, or industry are outdated, unnecessary, or just plain wrong?
  • Harnessing Trends—Where are the shifts and discontinuities that will, now and in the future, provide the energy you need for a major leap forward?
  • Leveraging Resources—How can you arrange existing skills and assets into new combinations that add up to more than the sum of their parts?
  • Understanding Needs—What are the unmet needs and frustrations that everyone else is simply ignoring?

Gibson QuoteResources Mentioned in This Episode

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