3 Secrets to Influencing People: Logos, Ethos, and Pathos [video]

by Jesse Lahey on October 12, 2012

 

People will forget what you said, people will forget what you did, but people will never forget how you made them feel. – Maya Angelou

There’s an ancient secret that most communicators and public speakers have learned, but many leaders don’t know it. It’s called the three modes of persuasion, but I like to think of it as the three modes of influence. This model was taught by Aristotle in 4 B.C, but it’s a timeless truth that is still taught today — in fact, in just the last few months I’ve seen the model discussed in two recently published books. If you can learn and use Logos, Ethos, and Pathos, you will understand a key secret to engaging leadership.

Resources:

Video with more about Credibility and Connection: #2 How to Use the 6 Cs to Engage Employees, Customers, and Followers

Power of Communication – author H. Fred Garcia is featured in episode 007 of the Engaging Leader podcast

Gamestorming: Very helpful book that incudes an exercise on Ethos, Pathos, Logos: 3 Pillars of Public Speaking.

Ethos, Pathos, Logos: 3 Pillars of Public Speaking

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