GC12: Taking the Work Out of Work | with Ross Smith of Microsoft

by Joe Sherwood on May 28, 2013

© Ross Smith

Global, social, technological, and demographic shifts alter the competitive landscape for businesses across the globe. The impact on organizational behavior is significant. Creativity and innovation are paramount – keystones for 21st century competitive relevance. The speed of business and the pressures of competition require unprecedented agility. At an organizational level, employees are pulled in every direction, asked to perform unreal acts, and pressured for new ideas at a level well beyond the greatest minds in history. Yet, high unemployment levels, globalization, offshoring, outsourcing, contract work, crowdsourcing and a burgeoning population mean uncertainty and insecurity for everyone. A lack of trust and uncertainty around job security inhibit creative undertakings by employees. How do we partner to foster creativity while maintaining a competitive edge? The answer is to create a culture of play and games in the 21st century workplace.© Ross Smith

Ross Smith is a Director of Test in Skype at Microsoft, where he’s worked for over 20 years and has acquired seven patents. He and his team have helped Microsoft reinvent a number of business processes using gamification, including the Windows Language Quality Game.  Together, he and Jesse discuss ways to “take the work out of work” and improve employee engagement and creativity with game dynamics.

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For the transcript of this episode:  Taking the Work Out of Work | with Ross Smith of Microsoft

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