GC17: Can Gamification Truly Drive and Measure Sales Productivity? | with Mike Smalls from Hoopla

by Joe Sherwood on June 14, 2013

Mike Smalls

More than $9 billion is spent on sales contests and incentive programs each year, yet most sales managers have no way to measure the impact of these programs.

Mike Smalls is the founder and CEO of Hoopla, a software company that helps sales and service organizations use game mechanics to improve performance. Mike has more than 25 years of experience in the technology industry as a sales executive at several startups, and as a leader of a variety of teams at larger companies. His company, Hoopla, grew by more than 400 percent in 2012, adding more than 100 customers to its roster from a variety of industries, including well-known companies such as Adobe, Allergan, and Experian. In addition, the Hoopla Scoreboard just won a Salesforce AppExchange Customer Choice Award.

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To stay up on the latest news and trends in employee gamification, join the Game Changer group on LinkedIn.

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