Mario Herger is co-author of Gamification at Work: Designing Engaging Business Software. He is founder and partner of Enterprise-Gamification.com, launched in October 2011. He has been Senior Innovation Strategist and Global Head of the Gamification Initiative at SAP Labs in Palo Alto, California for the past 14 years. Mario also leads the Austrian Innovation Center Silicon Valley (AICSV), which he co-founded in 2013.
In his work as head of the Gamification Initiative at SAP, Mario has supported gamification efforts in the enterprise from multiple levels and departments, including Sustainability, On Demand, Mobile, HR, Training & Education, and Banking. He has increased gamification awareness by organizing innovation events, holding dozens of gamification workshops, working with gamification platform & service providers, and consulting with organizations to incorporate gamification strategies. In his book Gamification at Work, Mario outlines his successful methodology to gamifying business called Player Centered Design.
Mario outlines tips for successful gamification in a corporate setting:
- Get a gamification sponsor.
- Budget for both creation and ongoing maintenance and new challenge levels.
- Prepare for rollout. (big bang, or pilot/slow-rollout?)
- Opt-in or mandatory?
- Plan for error scenarios.
Jesse and Mario discuss several examples of successful gamification strategies:
- SAP Vampire Hunter at SAP
- SAP Roadwarrior
- TrueOffice compliance training
Resources Mentioned in This Episode
- Book: Gamification at Work: Designing Engaging Business Software
- Website: http://www.enterprise-gamification.com/
- Twitter: @mherger
- LinkedIn: http://www.linkedin.com/in/marioherger
- Community: GamificationCommunity.com
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