Behavioral economics

nudgy tabIn episode 136, I shared how there are three secrets to effective content as part of a leadership or workforce communication strategy: visual, sticky, and “nudgy.”

VNS on white copyWe discussed the first secret in episode 127, Let’s Get Visual: 6 Engaging Ways to Use Images. We discussed the second secret in episode 136, Sticky — 7 Keys to Making People Notice, Care, and Act.

But we don’t just want our communications to stick, we want to drive action. The final of the three secrets is Nudgy, and that’s our focus here in episode 128. “Nudgy” means we apply evidence-based insights from behavioral economics to help our communications influence people to make an optimal choice in the “moment of truth.” [click to continue…]

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IntentionsThe new book, The Power of Fifty Bits: The New Science of Turning Good Intentions into Positive Results, by Bob Nease, PhD, is the first practical guide for business leaders to apply behavioral economics to activate the good intentions of people in their workforce.

Behavioral economics has shown that people’s choices and actions often are not based on rational decisions.

If you are a benefits manager or the leader of a wellness program, this explains why some of your best efforts at plan design, incentives, and participant education have frustrating results. We often assume (incorrectly) that if we give people the right information and financial carrots and sticks, they will:

  • Adopt healthier behaviors such as saving for retirement and eating healthier, and
  • Make smart-consumer choices such as choosing high-quality, lower-cost medications and providers.

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4 Ways to Boost Benefits & Wellness Results with Behavioral Econ

April 12, 2016

The new book The Power of Fifty Bits: The New Science of Turning Good Intentions into Positive Results by Bob Nease, PhD, is the first practical guide to help business leaders apply the principles of behavioral economics (sometimes called “Becon” for short) to workforce engagement issues. The framework of seven strategies explained in the book […]

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Make Leading Easier with Behavioral Economics

April 6, 2016

The new book The Power of Fifty Bits: The New Science of Turning Good Intentions into Positive Results is the first practical guide to help business leaders apply the principles of behavioral economics (sometimes called “Becon” for short) to workforce engagement issues, including wellness and benefits. Author Bob Nease, PhD, who was the chief scientist […]

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Finally, a Behavioral Economics Reference Guide for Business Leaders

March 23, 2016

Most people want to do the right thing. They just need help acting on those good intentions. ~ Bob Nease, PhD If you are a business leader — especially a benefits manager or the leader of a wellness program — you’ve probably heard the term behavioral economics tossed around. For the past five to 10 […]

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WHE23: Slim-by-Design Workplace: Mindless Eating Solutions for a Healthier Workforce | with Brian Wansink

May 26, 2015

The best wellness programs are ones people don’t even know they’re doing. That may sound like a pipe dream, but a leading researcher says it’s realistic and effective. A few small changes in the workplace can change a waistline … and a culture. Leading behavioral economist, food psychologist, and bestselling author Brian Wansink, Ph.D., joins […]

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WHE21: Can Behavioral Economics Solve Your Company’s Health Care Problems? | with Derek Yach from Vitality Institute

March 24, 2015

A recent study found that the U.S. lags behind other countries in improving disease prevention and life expectancy. America’s weak link? The workplace, according to the study. But it’s also one of the easiest to strengthen, and the workplace provides a unique platform for engaging people to adopt healthier habits. In particular, the still-evolving field […]

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