Benefits communication

IntentionsThe new book, The Power of Fifty Bits: The New Science of Turning Good Intentions into Positive Results, by Bob Nease, PhD, is the first practical guide for business leaders to apply behavioral economics to activate the good intentions of people in their workforce.

Behavioral economics has shown that people’s choices and actions often are not based on rational decisions.

If you are a benefits manager or the leader of a wellness program, this explains why some of your best efforts at plan design, incentives, and participant education have frustrating results. We often assume (incorrectly) that if we give people the right information and financial carrots and sticks, they will:

  • Adopt healthier behaviors such as saving for retirement and eating healthier, and
  • Make smart-consumer choices such as choosing high-quality, lower-cost medications and providers.

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Successful young business people walking together in the same diThe new book The Power of Fifty Bits: The New Science of Turning Good Intentions into Positive Results by Bob Nease, PhD, is the first practical guide to help business leaders apply the principles of behavioral economics (sometimes called “Becon” for short) to workforce engagement issues.

The framework of seven strategies explained in the book is most powerful when the strategies are combined. Here is a rule of thumb for how to combine them:

1 “power” strategy + 1 or more “enhancing” strategies + uber strategy [click to continue…]

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Make Leading Easier with Behavioral Economics

April 6, 2016

The new book The Power of Fifty Bits: The New Science of Turning Good Intentions into Positive Results is the first practical guide to help business leaders apply the principles of behavioral economics (sometimes called “Becon” for short) to workforce engagement issues, including wellness and benefits. Author Bob Nease, PhD, who was the chief scientist […]

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Behavioral Economics Strategic Framework

March 23, 2016

Most people want to do the right thing. They just need help acting on those good intentions. ~ Bob Nease, PhD If you are a business leader — especially a benefits manager or the leader of a wellness program — you’ve probably heard the term behavioral economics tossed around. For the past five to 10 […]

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WHE21: Can Behavioral Economics Solve Your Company’s Health Care Problems? | with Derek Yach from Vitality Institute

March 24, 2015

A recent study found that the U.S. lags behind other countries in improving disease prevention and life expectancy. America’s weak link? The workplace, according to the study. But it’s also one of the easiest to strengthen, and the workplace provides a unique platform for engaging people to adopt healthier habits. In particular, the still-evolving field […]

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WHE18: Redefining Chronic Disease Care | with Scott Wallace from Dartmouth

December 23, 2014

Chronic medical conditions drive more than 75% of health care spending. However, people with a chronic condition typically get care through a health system designed for acute care — fragmented, episodic care triggered by an adverse health event. This episode discusses how employers can better engage the sicker portion of their employees and family members […]

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WHE17: The Cost of Medical Errors: Educating Employees about Patient Safety | with Leah Binder from The Leapfrog Group

November 25, 2014

All hospitals are not the same! Many hospitals have much worse rates of infections and medical errors that have a serious effect on employers and their employees, both in terms of financial cost as well as human lives. You probably know about this unfortunate fact of life in health care, but do your employees? How […]

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WHE16: Combining Wellness Programs with Medical Management | with Abby Green of HealthCheck360

October 28, 2014

Jesse and guest Abby Green from HealthCheck360 discuss how to combine wellness initiatives and medical management to drive health improvement and reduce overall benefit costs. HealthCheck360 is a health risk management company focused on reducing medical costs, worker’s compensation claims, and absenteeism, while increasing employee morale and productivity. HealthCheck360 provides biometric measurements, targeted communications and […]

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WHE14: The 6 Drivers of Behavioral Engagement

August 25, 2014

This episode is the second in a two-part series about leading a health behavioral change. Episode 13 focused on leading a fairly straightforward change, such as influencing employees to get a biometric health screening or to take a financial wellness assessment. Episode 14 addresses leading a more complex change effort, such as influencing employees to […]

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WHE13: How to Move Employees from Awareness to Action

July 24, 2014

This episode is the first in a two-part series about leading a health behavioral change. Episode 13 focuses on leading a fairly straightforward change, such as influencing employees to get a biometric health screening or to take a financial wellness assessment. Episode 14 will address leading a more complex change effort, such as influencing employees […]

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WHE11: Workplace Clinics: How to Implement & Promote Them to Increase Health Engagement & Reduce Costs | with Joe Ellis from CBIZ

May 22, 2014

Workplace clinics can promote employee health, reduce medical and hospitalization costs, and even increase productivity and employee engagement. But there are pitfalls that can waste money and even hurt employee trust. Joe Ellis is Senior Vice President at CBIZ, one of the leading professional service firms wiith more than 200 offices in 33 states, where […]

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086: The 6 Principles (or C’s) of Workforce Health Engagement | with Terry Sherwood

April 24, 2014

In episode 1, Jesse and his colleague Terry Sherwood defined workforce health engagement as improving the knowledge, decision-making, and behaviors of employees, their families, and organizational leaders to optimize health outcomes, control medical costs, and enhance workplace productivity. In addition, they discussed five components of workforce health engagement: Population Health Management/Epidemiology Health Consumerism Benefit Plan […]

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