Branding

051: The Impact Equation | with Julien Smith

by Joe Sherwood on August 22, 2013

The Impact EquationYou and your team likely have ideas from time to time that you think would make a difference in the world. But how do you get your important ideas to spread, to engage a larger audience to see them, act on them, and even join a community around that experience? Perhaps more challenging, how do you create a trustworthy, human brand, when the world seems be relying on digital channels like social media that actually reduce our physical closeness to others?

To help us answer these questions, our guest is Julien Smith. Julien is the CEO of Breather, an on-demand space company. He’s also the New York Times bestselling author of three books, including his latest, The Impact Equation, which was co-authored with Chris Brogan. Julien has been an author, a CEO, a professional voice actor, a radio broadcaster, and a consultant and speaker at some of the largest corporations in the world, including Microsoft, American Express, and Heineken.

Julian and Jesse discuss the components of the “impact equation”

Impact = C × (R + E + A + T + E)
Contrast Reach Exposure Articulation Trust Echo

To help listeners understand this equation, they break down each component and how it informed the launch of Julien’s exciting new company, Breather – a mobile app that allows you to find, reserve, and unlock private rooms with couch, a desk, fast wifi, and plenty of outlets.

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If you like our show, please rate us on iTunes. That makes a huge difference in helping more people discover it. We love to know your thoughts about this episode. Please submit your comments below! You can also email comments to Jesse at jesse@engagingleader.com, subscribe to him on Facebook, or follow him on Twitter.

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Employee Brand - Glen LLopisBuilding a personal brand is essential to becoming a leader worth following.  It allows people to see style of your leadership and more importantly the quality of results they can expect from you. But how do you build a personal brand in a responsible way that isn’t simply self-promotion?

Our guest on this episode is Glenn Llopis, the nationally recognized thought-leader, author, and founder of the Center for Hispanic Leadership.  Glenn has written for many business publications on the subject of personal branding, including The New York Times and Forbes, as well as in his e-book Why a Personal Employee Brand Will Save Your Career and Your Workplace.

Jesse and Glenn discuss questions such as:

  • Creating your personal brand is not necessarily about self-promotion, but instead about being a role-model and a leader.  How are the two different?
  • What is the first step people can take to identify and develop their personal brand?
  • How do you spread your personal brand without promoting yourself?
  • Even though he uses social media extensively, Glenn says people be wary of using it. Why?
  • Who are some leaders we should consider as examples for how to build a personal brand?

Resources Mentioned in This Episode

Subscription Links

iTunes Stitcher RSS

Your Feedback

If you like our show, please rate us on iTunes. That makes a huge difference in helping more people discover it. We love to know your thoughts about this episode. Please submit your comments below! You can also email comments to Jesse at jesse@engagingleader.com, subscribe to him on Facebook, or follow him on Twitter.

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