Leading change

When developing a communication strategy to drive change within an organization, we use various models and frameworks to help ensure we create a strategy that actually works. The Fogg Behavioral Model is a powerful framework for driving change.

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How do great leaders overcome resistance to change ― and the stress that accompanies it? Navigating change is hard, and people often get emotionally hijacked in the process.

Leaders need potent, easy to learn, highly effective brain-based tools to navigate the emotions connected with growth and change ― and get their team on track.  [click to continue…]


122: How to Help People Change | with Art Markman

October 15, 2015

To create lasting behavior change, it’s crucial to understand how the brain’s habit system works, and then develop specific techniques to leverage the power of the brain rather than fighting against it. Psychologist Art Markman joins us to provide insight and practical advice to create sustainable behavior change in the people we lead. He’s the […]

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091: Influencer: The New Science of Leading Change | with David Maxfield

July 3, 2014

All successful leaders have to be good at leading progress. And science has found that successful leaders, from CEOs to parents, have a common set of principles and skills that help create quick, profound, and lasting change in people and organizations. David Maxfield, New York Times bestselling author, keynote speaker, and social scientist for organizational change, […]

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066: GUTSY: How Women Leaders Make Change | with Sylvia Lafair, PhD

December 5, 2013

Sylvia Lafair, PhD, is president of Creative Energy Options (CEO). With a doctorate in clinical psychology, Sylvia has taught at Hahnemann University and has more than 30 years’ experience applying her expertise in human behavior and relationships to organizational environments. She is a highly regarded executive coach and leadership educator, having worked with all levels […]

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5 Gamification Levels of Engagement [video]

July 5, 2013

Traditional corporate communication experts have viewed the process of engaging a target audience as a progression, from awareness through action. However, the 5 Levels of Gamified Engagement can engage people faster, get them to the point of action sooner, and get them more deeply engaged … and even beyond action, to habit and mastery. For […]

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037: How to Engage Others In Creating the Future | with Terry Pearce

May 16, 2013

How do you inspire people to take action toward a shared goal? To answer that question, we welcome back Terry Pearce, author of Leading Out Loud: A Guide for Engaging Others in Creating the Future. This is the bestselling guide to authentic leadership communication, and the newest edition of this book hit bookstores earlier this […]

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How Gamification Changes the Engagement Game

May 1, 2013

Recently I was asked how gamification fits with other engagement strategies, or whether it replaces them altogether. The answer reveals a major reason why gamification is a game changer. I define gamification as game-inspired tactics to engage people. Traditionally, corporate communication experts have viewed the process of engaging a target audience as a progression from […]

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Connect the Dots for Your Team

March 6, 2013

As leaders, many of us are “wired” to be forward-looking and ready for progress and change. (We like to think we’re visionary, but I suppose that’s for others to decide.) Remember the book Who Moved My Cheese? Published in 1998, this business fable by Spencer Johnson spent nearly five years on the New York Times […]

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Burning Platform or Just a Good Idea? [video]

January 22, 2013

Many leaders and organizations frequently announce burning platforms for what are really just good ideas. You lose credibility and focus when you try to create “do or die” emotional commitment to anything other than those rare imperatives that involve serious pain if the change doesn’t occur. In this video, Jesse shares the three keys to […]

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015: How to Deal with Resistance to Change | with Megan Burns

December 6, 2012

Guest Megan Burns is a consultant, speaker, & managing director of Operations Strategy Consulting. She has more than 15 years of industrial engineering and supply chain management experience. A certified Six Sigma Master Black Belt, Megan has worked with companies throughout North America and in 14 different countries. In this episode, Jesse and Megan discuss continuous […]

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