Communication strategy

When developing a communication strategy to drive change within an organization, we use various models and frameworks to help ensure we create a strategy that actually works. The Fogg Behavioral Model is a powerful framework for driving change.

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You can’t achieve your potential as a leader or an organization without practicing effective communication.

Organizations that communicate effectively with their workforce deliver better results. According to a study by Willis Towers Watson, companies with high effectiveness in communication and change management are 3.5 times more likely to significantly outperform their less effective peers. They:

  • Attract top people
  • Engage employees fully
  • Achieve a superior bottom line

It’s NOT about transmitting information.  [click to continue…]

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140: Cross-Generational Communications — How to Bridge the Gap to Engage Multiple Generations

July 15, 2016

We are in the early years of a fundamental demographic shift. What worked in the past will no longer be enough. In order to attract and keep top talent — and to influence their actions — you will need to change how you engage people.

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138: Nudgy — How to Influence People to Make an Optimal Choice in the ‘Moment of Truth’

June 15, 2016

In episode 136, I shared how there are three secrets to effective content as part of a leadership or workforce communication strategy: visual, sticky, and “nudgy.” We discussed the first secret in episode 127, Let’s Get Visual: 6 Engaging Ways to Use Images. We discussed the second secret in episode 136, Sticky — 7 Keys […]

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136: Sticky – 7 Keys to Making People Notice, Care, and Act

May 16, 2016

In a typical communication strategy, part of the plan involves leadership actions, but also involves communication content — words, images, videos, and so forth. You’ve probably heard the phrase Content Is King. You can do a great job with other aspects of your strategy, but if the content isn’t effective, you’ll fail to meet your […]

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125: Engaging Hourly Workers

December 1, 2015

Hourly workers make up nearly 60% of the United States workforce. They are often people who directly impact customers, such as through customer service or making the products. And improving the engagement of hourly workers can decrease absenteeism and turnover costs, while improving productivity, customer satisfaction, and the overall culture of the organization.

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Plan Effective Leadership Communication with the Target Outcome Scope [video]

February 19, 2015

The target outcome is something that will change as the result of your words and/or actions. It’s the end result you hope to achieve. To get laser-focused, I use a tool I call the Target Outcome Scope. It’s like a scope on a rifle or crossbow, to help make sure my communication is aimed at […]

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WHE14: The 6 Drivers of Behavioral Engagement

August 25, 2014

This episode is the second in a two-part series about leading a health behavioral change. Episode 13 focused on leading a fairly straightforward change, such as influencing employees to get a biometric health screening or to take a financial wellness assessment. Episode 14 addresses leading a more complex change effort, such as influencing employees to […]

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WHE13: How to Move Employees from Awareness to Action

July 24, 2014

This episode is the first in a two-part series about leading a health behavioral change. Episode 13 focuses on leading a fairly straightforward change, such as influencing employees to get a biometric health screening or to take a financial wellness assessment. Episode 14 will address leading a more complex change effort, such as influencing employees […]

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How to Sound the Alarm on a Burning Platform

September 23, 2013

In today’s noisy world, you need a platform if you want your ideas to be heard. But what if you don’t just want to share a good idea? What if you need to share an imperative … a “do or die” message that galvanizes people to make a major change? In that case, you’ll need […]

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051: The Impact Equation | with Julien Smith

August 22, 2013

You and your team likely have ideas from time to time that you think would make a difference in the world. But how do you get your important ideas to spread, to engage a larger audience to see them, act on them, and even join a community around that experience? Perhaps more challenging, how do […]

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039: How Trusted Leaders Use Conversation to Power Their Organizations | with Michael Slind

May 30, 2013

Not so long ago, power within organizations emanated from the commands of top executives. But as we’ve discussed in several episodes of Engaging Leader, more leaders today recognize that driving their team in a traditional command-and-control manner doesn’t work anymore. So does that also mean that old models of top-down corporate communication don’t work either? […]

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