Communication strategy


51ZOdZcSI+L._SX329_BO1,204,203,200_Increasingly, large organizations are finding their competitive landscape changing so quickly that they’re unable to respond fast enough to survive and thrive. Most mature organizations have a built-in tendency to kill off anything agile, innovative, and entrepreneurial — which often is exactly what’s needed to stay ahead of today’s ever-increasing pace of change in the market. [click to continue…]

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140We are in the early years of a fundamental demographic shift. What worked in the past will no longer be enough. In order to attract and keep top talent — and to influence their actions — you will need to change how you engage people. [click to continue…]

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138: Nudgy — How to Influence People to Make an Optimal Choice in the ‘Moment of Truth’

June 15, 2016

In episode 136, I shared how there are three secrets to effective content as part of a leadership or workforce communication strategy: visual, sticky, and “nudgy.” We discussed the first secret in episode 127, Let’s Get Visual: 6 Engaging Ways to Use Images. We discussed the second secret in episode 136, Sticky — 7 Keys […]

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125: Engaging Hourly Workers

December 1, 2015

Hourly workers make up nearly 60% of the United States workforce. They are often people who directly impact customers, such as through customer service or making the products. And improving the engagement of hourly workers can decrease absenteeism and turnover costs, while improving productivity, customer satisfaction, and the overall culture of the organization.

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Plan Effective Leadership Communication with the Target Outcome Scope [video]

February 19, 2015

The target outcome is something that will change as the result of your words and/or actions. It’s the end result you hope to achieve. To get laser-focused, I use a tool I call the Target Outcome Scope. It’s like a scope on a rifle or crossbow, to help make sure my communication is aimed at […]

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How to Sound the Alarm on a Burning Platform

September 23, 2013

In today’s noisy world, you need a platform if you want your ideas to be heard. But what if you don’t just want to share a good idea? What if you need to share an imperative … a “do or die” message that galvanizes people to make a major change? In that case, you’ll need […]

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039: How Trusted Leaders Use Conversation to Power Their Organizations | with Michael Slind

May 30, 2013

Not so long ago, power within organizations emanated from the commands of top executives. But as we’ve discussed in several episodes of Engaging Leader, more leaders today recognize that driving their team in a traditional command-and-control manner doesn’t work anymore. So does that also mean that old models of top-down corporate communication don’t work either? […]

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How Gamification Changes the Engagement Game

May 1, 2013

Recently I was asked how gamification fits with other engagement strategies, or whether it replaces them altogether. The answer reveals a major reason why gamification is a game changer. I define gamification as game-inspired tactics to engage people. Traditionally, corporate communication experts have viewed the process of engaging a target audience as a progression from […]

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Did You Hear Me? (Why You Need to “Triangulate” Important Messages)

February 20, 2013

The $1,000 Email Last week, the Dropbox account that our Aspendale team uses to share files in the cloud suddenly stopped working; we could still access our files, but we couldn’t upload more files. I investigated the problem, and discovered that Dropbox had sent me three emails over the last two months, indicating that it […]

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8 Communication Tools for Leaders

January 21, 2013

New E-Book Helps You Become a Better Leader in Every Area of Life! In the 21st century, leadership relies more on communication than ever before. Today, a leader is communicating nearly constantly, whether or not you know it. But are you truly taking advantage of my opportunities to engage the people you care about? Here […]

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The 5M Framework for Communication Strategy

October 16, 2012

“We need a strategy to communicate this,” Bill told me. “We should probably send out a letter to all employees, or maybe a brochure.” Bill was handling his communication situation the way many business leaders do … skipping critical planning steps that put the real “strategy” into a communication strategy. The natural tendency for many […]

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007: 5 Principles for Communicating Strategically | with Helio Fred Garcia

October 11, 2012

In this episode, Jesse is joined by Helio Fred Garcia, author of three books on communication. His most recent book, The Power of Communication: Skills to Build, Trust, Inspire Loyalty, and Lead Effectively, published in spring 2012. For more than 30 years Fred has been a coach, counselor, teacher, writer, and speaker whose clients include […]

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