Mobile

WHE26: Mobile Platforms for Workforce Health Engagement

by Jesse Lahey on October 27, 2015

Construction worker texting on mobile phone

If you haven’t yet realized it, there’s been a communication revolution building, and it has now reached the tipping point for workforce health engagement.

  • People are now using mobile devices more than desktop computers for digital media, with mobile apps dominating the usage.
  • Text messaging has become the preferred communication method for most people.
  • And people use their phones to research health-related content almost more than any other topic.

Today we’ll dig into the data behind this mega-trend, and talk about how you can use mobile to improve the knowledge, decision-making, and behaviors of employees and their families, to optimize health outcomes, control medical costs, and enhance workplace productivity. [click to continue…]

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Female industrial worker using cell phone while sitting on stack of wooden planks

Guest post by Joe Loya.

Communication is changing rapidly. Technology has transformed not only how we consume and absorb information, but it has also transformed what captures our attention, keeps us interested, and motivates us to take action.

In their recent book, The Mobile Mind Shift, authors Ted Schadler, Josh Bernoff, and Julie Ask of Forrester Research describe the mobile mind shift as “the expectation that I can get what I want in my immediate context and moments of need.” They go on to say that what has “shifted” is in fact our behavior. [click to continue…]

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118: Engaging Employees in the “Mobile Moment” | with Joe Loya

August 15, 2015

Most people today constantly reach for their smartphones for instant answers and services. What’s the weather? Will Monique be joining us tomorrow? What’s the name of that song? And even people who don’t know how to use most smartphone features know how to send and receive texts. For many, it’s their preferred method for timely […]

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New Study Sheds Light on Mobile Engagement

July 29, 2015

How leaders can leverage the mobile technology A new study from comScore, a global leader in digital media analytics, reports that not only is mobile beginning to eclipse all other platforms, but it’s happening among all generations and across continents. The 2015 report, “The Global Mobile Report: How Multi-Platform Audiences & Engagement Compare in the […]

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#GenMobile: Bridging the Workforce Generational Gap

July 23, 2015

Millennials, Gen Xers, and Baby Boomers likely all represent a certain percentage of your employees. While diversity adds value, it also presents challenges when trying to effectively engage multiple generations. Multiple Methods for Multiple Generations Many factors influence an employee to gravitate toward one communication method over another. The greatest factor is the person’s generation. […]

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Mobile Engagement: 5 Ways to Reach More Employees, Faster

July 16, 2015

With 75% of Americans now regularly sending and receiving text messages, there’s good reason to consider adding mobile to your toolkit for workforce communications. How many employees will actually read an e-newsletter or other email communication? Statistics show only about a third of salaried employees will open it … and even fewer hourly employees. And […]

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