True fans

025: True Fans Part 2: How to Build True Fans

by Joe Sherwood on February 21, 2013

True Fans Part 2. Photo Courtesy of BigStock (Max2).In the second part of Jesse’s two-part special on True Fans, he explores methods of HOW to build True Fans.

Although this may sound like only a marketing topic, it’s truly about leaders – doing what’s right both for your team and for your career. First, if you lead a team at work, you need to build True Fans for the team and teach your colleagues to do so as well. But also, as a professional and as a leader, you need to develop your own True Fans for the sake your long-term career. Your security is based on your own assets. If you have sufficient True Fans of your personal leadership, whether inside and/or outside your current company, you can write your own job ticket and go in just about any direction you choose.

In this episode, we discuss:

  • Why your business should NOT need advertising
  • 3 keys to building True Fans
  • What Apple, Amazon, and a small business called Mr. Freeze have in common
  • What you can learn from the #1 company in the #2 business

Resources Mentioned in This Episode

Original post by Wired Magazine’s Senior Editor Kevin Kelly

Podcast: True Fans Part 1

Video: Traditional economy vs. the New Economy

Blog: True Fan + Engaged Employee = Super Fan

Tribes by Seth Godin

Platform by Michael Hyatt

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Your Feedback

If you like our show, please rate us on iTunes. That makes a huge difference in helping more people discover it. We love to know your thoughts about this episode. Please submit your comments below! You can also email comments to Jesse at jesse@engagingleader.com, subscribe to him on Facebook, or follow him on Twitter.

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True Fans Part 1. Photo courtesy of BigStock (katatonia82)

How do you get more customers?  In the Connected Economy, that’s actually the wrong question. Instead, we need to ask how to build relationships and a community of True Fans. People matter most, and the quality of relationships is more important than the quantity of relationships.

In the first part, Jesse explains WHAT the True Fans model is and WHY it’s important. Next time, he will provide some ideas for HOW you can build True Fans. Although this sounds like it’s only a marketing topic, it’s truly about leaders — doing what’s right both for your team and for your career. Jesse explains:

  • The bad news: In the Connected Economy, customers aren’t enough – you need True Fans.
  • The good news: You only need a finite number of True Fans – probably fewer than you think!
  • The 4 types of customers — including True Fans
  • How your employees can become Super Fans

Resources Mentioned in This Episode

Original post by Wired Magazine’s Senior Editor Kevin Kelly

Video: Traditional economy vs. the New Economy

Blog: True Fan + Engaged Employee = Super Fan

Subscription Links

iTunes Stitcher RSS

Your Feedback

If you like our show, please rate us on iTunes. That makes a huge difference in helping more people discover it. We love to know your thoughts about this episode. Please submit your comments below! You can also email comments to Jesse at jesse@engagingleader.com, subscribe to him on Facebook, or follow him on Twitter.

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Why You Need True Fans in the Connected Economy [video]

February 5, 2013

Back in the “olden” days of the late 20th century, it was a lot easier to get prospective customers to check you out. The adage “if you build it, they will come” held true, and all you had to worry about was getting your name out there. Now we face the Connected Economy — a flurry of […]

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True Fans and the 4 Types of Customers

January 16, 2013

Last week, I gave a speech called “How to Build True Fans: Engage People Who Love Your Business” to business leaders. One of ideas I explored that prompted several comments is what I call the four kinds of customers: True Fans Lesser Fans Fan Killers Super Fans. True Fans will sound familiar to many readers. […]

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