003: 5 Steps to Creating a Communication Plan

by JJ Lahey on September 14, 2012

5 Steps to Creating a Communication Plan


The natural tendency for many leaders when facing a communication issue is to skip critical planning steps and jump right into tactics. Unfortunately, by not being strategic, leaders can miss opportunities to more effectively engage employees or others – or worse, actually produce unintended negative consequences.

In this episode, Jesse shares a five-step process for creating an effective communication strategy:

  1. Mission/Measurement (outcomes)
  2. Members (audience/stakeholder)
  3. Messages
  4. Media
  5. Manager/Champion support


Resources Mentioned in This Episode

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{ 2 comments… read them below or add one }

Christopher Battles October 15, 2012 at 11:18pm

There is a reason for the saying “communication is key.”
If all the areas do not get clearly communicated to, then the business lacks in someone. Is the delivery guy who just drops stuff get acknowledged.
Thank you Jesse.

Note: Check the second the second bullet point under resources.

K, bye


Jesse Lahey October 17, 2012 at 3:09pm

Christopher, I guess you could say that leaders need to be responsible for both the delivery and what is delivered. BTW, thanks for pointing out the problem with that bullet!


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