005: Engaging through Development | Featuring Jayne White

by Jesse Lahey on September 27, 2012

Jayne White Director, Talent Management at Forest City Enterprises

How would you drive culture change to support a fundamental strategic shift in the company? How do you respond to a growing “talent gap,” with early and mid-year associates leaving for opportunities in industries less affected by the recession? And how do you do all this with limited resources and budget? For one company, an important step has been a development program for high-potential associates that creates new engagement, relationships, and opportunities.

In this episode, Jesse interviews Jayne White, Director of Talent Management for Forest City Enterprises.  Together, they discuss one of several efforts she is leading to help develop and engage the employees at her company.

As discussed in episode 2, one of the 6 Cs of Engagement is Coaching, which is about helping people develop themselves from a personal or career perspective. Jayne White shares her story of putting this employee engagement principle into action at Forest City, including the context that led her to develop the strategy, the structure of the program, and the communication and branding that defined expectations and generated recognition for participants.

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{ 2 comments… read them below or add one }

Christopher Battles October 15, 2012 at 11:42pm

What I thought of first when hearing this was the hiring process itself. Do the people really want to be there/doing that work or is it “just a job/what they have done in the past”?
The environment will naturally become stagnant if the water is not allowed to flow.

K, bye


Jesse Lahey October 17, 2012 at 3:15pm

Christopher, good question! Hiring (talent acquisition) is a process that Jayne is working on improving as well. But you are right; if people can’t flow, they will either become stagnant (mediocre) or look for companies that provide the opportunity to flow.


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