012: Creativeship: How to Create Sustainable Engagement and Results | Featuring Bob Kelleher

by Joe Sherwood on November 15, 2012

Bob Kelleher discusses the shift from traditional leadership to creativeship

©2012 Bob Kelleher

Guest Bob Kelleher is an award winning speaker and author on employee engagement, workforce trends, and leadership. Bob’s first book, Louder Than Words: 10 Practical Employee Engagement Steps that Drive Results, has been one of the world’s best selling employee engagement books since its release in 2010. His second book, Creativeship: A Novel For Evolving Leaders, was published in October, 2012

In this episode, Jesse and Bob discuss the shift from traditional leadership to creativeship and how you can think differently to continue to add value to your organization both personally and professionally. Going forward, Bob says, leaders will now need to focus on Creativeship, defined as creating sustainable cultures. He explains how leaders will be pushed to think differently on how best to flourish in this era of speed, technological advances, and innovation. Together, Jesse and Bob explore the six components of Creativeship:

  1. Purpose
  2. Engagement
  3. Performance
  4. Innovation
  5. Tri-branding
  6. Global growth

Resources Mentioned in This Episode

Creativeship: A Novel for Emerging Leaders by Bob Kelleher

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{ 2 comments… read them below or add one }

Christopher Battles November 17, 2012 at 11:43pm


Looking at the culture that is being creating is good. There will be some who do not care about the culture that is where they shop/get service, but many do and many want to work at a place where there is a good culture. Whether it be a brick and mortar business or an online website, personal involvement(culture) is important.

Thank you Jesse and Bob.

K, bye


Jesse Lahey November 19, 2012 at 8:43am

Christopher, yes, developing culture requires intentionality. This week I had a conversation with a business leader whose company is growing quickly, and he is recognizing the need to be intentional about teaching their values to the newer employees rather than assuming it happens by osmosis. Thanks for listening!


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