020: How to Develop an Effective Culture

by Joe Sherwood on January 17, 2013

How to Develop an Effective Culture. Photo courtesy of BigStock (Yuri_Arcurs).

In this episode, Jesse and Marty answer an important question from a listener. “I’ve heard what thought leaders like Jim Collins and Patrick Lencioni have to say,” Steve asks, “but it just seems like theory when I think about how to apply it to our team. What practical things can we do today to develop our culture?”

Whether you own a small business like Steve, lead of a department within a large organization, or even lead a family or group of volunteers, it comes down to a small team of people who are closest to you. The ball is in your court to develop a culture intentionally rather than let it emerge haphazardly.  Jesse and Marty discuss four practical actions that you can take to build an effective culture for your team:

  1. Clarify what your top values are.
  2. Tell a story that illustrates a value.
  3. Look for opportunities to share feedback that reinforces a value.
  4. Match actions to words.

Resources Mentioned in This Episode

Book:  Making Character First  by Tom Hill

Leadership tips from executive coach Tom Henschel:

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{ 2 comments… read them below or add one }

Christopher Battles January 17, 2013 at 11:41pm

What I took from this is to make sure your business is a reflection of what it written out to be. If “family” is in your value, it better be focused on and talked to we your business.  We can quickly tell in how ever we interact with your business if it feels like a “family” that is functional or if it not a family we would want to be associated with.
Stories are good as Marty pointed out with that busy Saturday and then employee “pushing” of the other employee.  They becomes stories and at the time they are lessons “to see how the boss act.” I have not been part of business with this focus, but having stories draw people in.  Thinking about, Dave Ramsey gets a lot of attention with the EntreLeadership side of that business, because of the stories from the “trenches” that they share.
Thank you Jesse and Marty.


Jesse Lahey January 26, 2013 at 1:42pm

Yes, Dave Ramsey does a great job of teaching through stories as well as “walking the talk” based on stated values.


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