021: How to Use Podcasts to Engage People | with PodcastAnswerMan Cliff Ravenscraft, plus Jonathan Mast

by Joe Sherwood on January 24, 2013

How to Use Podcasts to Engage People. Pocast Logo® by Apple, Inc.

In this episode, Jesse gets tactical and explores a specific method of engaging with external audiences such as customers, as well as with internal audiences such as employees. His special guests for this episode are two pioneers of podcasting:

  • Cliff Ravenscraft: Cliff has been podcasting since 2005, and as the Podcast Answer Man he has been consulting and teaching others to podcast since 2007.
  • Jonathan Mast: Jonathan hosted what was arguably the first completely internal podcast from 2005-2008, a weekly employee podcast for Sedgwick Claims Management Services. Today he provides social media services at the global consulting firm Black & Veatch.

Joined by Cliff and Jonathan, Jesse addresses these questions:

  • What is a podcast?
  • How can a podcast be used to reach a wide audience?
  • How can a podcast be more effective in engaging people than other forms of media?
  • How can a podcast be used ‘internally’ within an organization or business?

Resources Mentioned in This Episode

Interview from 2005 of Jonathon Mast, including short clips from what was arguably the first completely internal podcast.

Free Learn How to Podcast tutorial provided by Cliff Ravenscraft, the Podcast Answer Man.

Follow Cliff on Twitter at @GSPN

Follow Jonathan on Twitter at @JonathanDMast

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If you like our show, please rate us on iTunes. That makes a huge difference in helping more people discover it. We love to know your thoughts about this episode. Please submit your comments below! You can also email comments to Jesse at [email protected], subscribe to him on Facebook, or follow him on Twitter.

{ 5 comments… read them below or add one }

Jesse Lahey January 25, 2013 at 1:40pm

I just read this post with a good lesson on why podcasting is so powerful: “A Brief History of Podcasts” http://www.raymondduke.com/2012/07/PodcastHistoryAnd5RecommendPodcast.html


Dave Jackson January 26, 2013 at 10:14am

It’s amazing the relationships you can build with a podcast. One of my favorite stories is Michael Butler who had his fans pay to have him fly to London where he got to play a concert with one of his childhood idols. He stayed for free with some of his audience. Then there is Keith and the Girl who are so loyal, they are BRANDING the Keith and the Girl Logo on their bodies. It’s amazing. I talk about this on my Power of Podcasting podcast.


Jesse Lahey January 27, 2013 at 8:34pm

Dave, thanks for sharing! Podcasting can be a great tool for building high-quality relationships that can even become True-Fan relationships like those you describe.


Christopher Battles January 28, 2013 at 9:50pm

As a fan of podcasts, breaking down why they are good and important is important.  The idea of using a “private” podcast for a big business is a goof idea.
Thank you Jesse and Cliff.


Jesse Lahey January 29, 2013 at 7:59pm

Thanks, Christopher!


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