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Engaging Leader™

194: Engaging Generations part 1 — How Millennials and Gen Z Are Reshaping Workforce Communications | with JJ Lahey

With four very different generations making up today’s workforce, how do you effectively engage them all? In particular, a frequent question we receive is how to communicate with younger employees.

Today’s workforce is made up primarily of four generations: Baby Boomers, Generation X, Gen Y (also known as Millennials), and Gen Z (sometimes called Post-Millenials). The two younger generations have been driving huge shifts in how people communicate in the workplace. As a leader, how do you connect with younger employees? This episode helps you get started by understanding their values as well as their communication habits and preferences.

Our guest is Jesse’s colleague and son, JJ Lahey. His age and his experience in both internal and external communications make him a great person to discuss this topic. JJ is a communications professional who specializes in graphic design, video production, and web design. He works on our team at Workforce Communication, as well as in the marketing and advertising department of SunFrog, a large T-shirt manufacturer. He’s among the very youngest of the Millennials, right on the border of Generations Y and Z, and has done a lot of observing, reading, and experimenting with engaging those generations.

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