Burning Platform or Just a Good Idea? [video]

by JJ Lahey on January 22, 2013

Many leaders and organizations frequently announce burning platforms for what are really just good ideas. You lose credibility and focus when you try to create “do or die” emotional commitment to anything other than those rare imperatives that involve serious pain if the change doesn’t occur. In this video, Jesse shares the three keys to identifying and distinguishing a true burning platform.


Scale for recognizing a burning platform vs. a good idea

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