Employer brand

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On the Engaging Leader podcast, we’ve often discussed why an organization needs to have a compelling purpose and vision, beyond just making money. There are so many reasons why it’s not only the right thing to do but also smart business – for example, having a purpose that excites people leads to strong employee engagement and a powerful employer brand, making it much easier to attract and retain top talent. 

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When you identify the reasons why high-performing employees choose your organization, it serves as a compass in guiding your ongoing development of the employee experience.

Furthermore, if you use those insights to craft an Employee Value Proposition (EVP) that resonates with both current and prospective talent, it becomes a strong foundation of your employer brand and all your internal retention efforts as well as external recruiting efforts.

This is the second of a two-part interview with talent research expert Matt O’Connor. In part 1,  we discussed how to frame the discovery process, which is how to find out what makes your company stand out as a great place to work for the type of people you want on your team.

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192: How to Discover Your Employee Value Proposition (EVP) | with Matt O’Connor, PhD

July 14, 2019

What makes your company different from your competitors in the talent marketplace? Can you articulate the reasons in a message that is unique, authentic, and compelling? A strong Employee Value Proposition (EVP) is key to recruiting, retaining, and fully engaging top talent. Your EVP is a clear message about why people choose to join your […]

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182: The Power of an Authentic Employer Brand and EVP | with Laurie Barnes

August 29, 2018

A strong, authentic employer brand is key to recruiting, retaining, and fully engaging top talent. The most effective companies build a differentiated employee value proposition (EVP).

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