Gamification

GC25: Four Game Drives – and One Drive to Rule Them All

March 26, 2014

Assuming you have defined the right business objectives, the most important key for successful gamification is to target the right motivators: the drives that make people want to engage and that stimulate the right thoughts and actions to accomplish your objectives. In this episode, Jesse discusses: The Four “E.A.S.I.” Game Drives Game Actions that appeal to […]

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Designing Game Actions to Target the Four Game Drives

March 14, 2014

Employee Gamification: the use of game-inspired tactics to engage employees. As I discussed in The Four Game Drives, designing gamification that targets the E.A.S.I. Game Drives is more likely to make people want to engage and to stimulate the right thoughts and actions to accomplish your objectives. What’s the Focus? When designing specific gamification mechanics, consider the player’s […]

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The Four Game Drives: E.A.S.I. Gamification

February 25, 2014

Employee Gamification: the use of game-inspired tactics to engage employees. In Killer Gamification: Targeting the Drives That Make People Want to Engage, I identified and explained the science behind three core game drives: Achieve, Socialize, and Impact. In addition, we can identify a fourth core game drive: Explore. This drive, identified by both Richard Bartle […]

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Killer Gamification: Targeting the Drives That Make People Want to Engage

February 17, 2014

Employee Gamification: the use of game-inspired tactics to engage employees. The tech research firm Gartner made headlines in late 2012 when it predicted that 80% of current gamified applications would fail to meet business objectives — due to poor design, ineffective communication, or ill-defined business objectives. Even so, Gartner also predicted that by 2015, 40% […]

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GC23: Using the Gamification User Types in the Real World | with Andrzej Marczewski

January 7, 2014

The tech research firm Gartner made headlines in late 2012 when it predicted that 80% of current gamified applications would fail to meet business objectives — due to poor design, ineffective communication, or ill-defined business objectives. If poor design is a primary culprit of failed gamification, how can you improve your chances of success? Andrzej […]

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GC22: The Octalysis: 8 Core Drives of Gamification | with Yu-kai Chou

December 3, 2013

Yu-kai Chou has been a regular speaker and lecturer on gamification around the world for organizations like Stanford University, Google Inc., The Gamification Summit, the Innovation Center in Denmark, and many more. Yu-kai was one of the earliest pioneers in Gamification, starting his work in the industry in 2003 and was rated #1  among the […]

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GC21: Gamifying Consumerism at Healthcare University | with Clayton Nicholas

November 12, 2013

Clayton Nicholas brings nearly two decades of experience as an entrepreneur, Fortune 50 executive, and Army Officer to his role with Change Healthcare. After honing his expertise in general management, marketing, strategy and sales techniques across healthcare and information technology sectors, Nicholas now leads marketing and public relations functions while helping to drive strategy and […]

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GC20: Gamification at Work: How to Succeed in a Corporate Setting | with Mario Herger

October 1, 2013

Mario Herger is co-author of Gamification at Work: Designing Engaging Business Software. He is founder and partner of Enterprise-Gamification.com, launched in October 2011. He has been Senior Innovation Strategist and Global Head of the Gamification Initiative at SAP Labs in Palo Alto, California for the past 14 years. Mario also leads the Austrian Innovation Center […]

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GC19: Game-Thinking at Work: Enterprise Gamification Examples | with Jim Wexler

September 4, 2013

Jim Wexler is a digital communication expert and thought leader, helping top companies create digital experiences to deepen engagement, build relationships, and change behavior. As President of Experiences Unlimited in New York, he develops digital marketing strategies and campaigns to improve organizational performance, leveraging a track record in Marketing Ideation, Social Media, Branded Entertainment, Gamification, […]

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GC18: Game-Inspired Tactics to Engage Employees

August 20, 2013

This episode takes a step back from specific gamification solutions to discuss the bigger picture of this hot, but still-emerging trend. Why are game-inspired tactics becoming popular to engage employees in employees in areas such as collaboration, wellness, and retirement planning? What are examples of complete solutions, small steps, and low-tech approaches? Gamification is just […]

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047: How the Serious Side of Games Can Engage People | with Elise Olding from Gartner

July 25, 2013

Despite the hype, several experts insist that gamification — using game inspired-tactics to engage people — can be a powerful strategy for behavioral change and worker productivity. Elise Olding, a Research Director at the tech research firm Gartner, has predicted that by 2015, 40% of Global 1000 organizations will use gamification as the primary mechanism […]

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Using the Story Pyramid to Plan Gamification Elements [video]

July 23, 2013

Gamification is the use of game-inspired tactics to engage people. If you decide to use gamification to engage people, you need to make some thoughtful decisions about the elements you will design into the gamified application. This “story pyramid” shows the hierarchy of elements at your disposal. The bottom of the pyramid is concrete, so it’s […]

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