Model/framework

How to Shape Your Company Culture

by Jesse Lahey on January 16, 2019

Culture. How we do things around here — how we treat each other, customers, and suppliers. It’s not just about communication. And yet it has everything to do with communication. [click to continue…]

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With so many things competing for attention, leaders at many organizations struggle to get their people to pay enough attention to important communications — such as for change initiatives. And it’s an even bigger struggle to get them to take the messages/information to heart, remember them, and put them into action. Fortunately, neuroscience has provided clues to plan and execute communications that are more engaging and effective.

Jesse’s colleague, communication expert Jamie Barnes, joins him to discuss how to create communications that get the attention of your workforce and make them more likely to retain what they learn and act on it. [click to continue…]

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183: Using the Fogg Behavior Model to Drive Change | with Jamie Barnes

September 11, 2018

When developing a communication strategy to drive change within an organization, we use various models and frameworks to help ensure we create a strategy that actually works. The Fogg Behavioral Model is a powerful framework for driving change.

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182: The Power of an Authentic Employer Brand and EVP | with Laurie Barnes

August 29, 2018

A strong, authentic employer brand is key to recruiting, retaining, and fully engaging top talent. The most effective companies build a differentiated employee value proposition (EVP).

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144: Best Communication Tools for Teamwork

September 15, 2016

On Engaging Leader, we share a lot of principles about leadership communication, but what about collaboration communication? In other words, what’s the most effective and efficient way to talk to the colleagues and clients you work with most closely in order to do great work together?

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136: Sticky – 7 Keys to Making People Notice, Care, and Act

May 16, 2016

In a typical communication strategy, part of the plan involves leadership actions, but also involves communication content — words, images, videos, and so forth. You’ve probably heard the phrase Content Is King. You can do a great job with other aspects of your strategy, but if the content isn’t effective, you’ll fail to meet your […]

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Behavioral Economics Strategic Framework

March 23, 2016

Most people want to do the right thing. They just need help acting on those good intentions. ~ Bob Nease, PhD If you are a business leader — especially a benefits manager or the leader of a wellness program — you’ve probably heard the term behavioral economics tossed around. For the past five to 10 […]

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106: 4 Storytelling Frameworks to Lead Change | with Amanda Marko

February 15, 2015

Storytelling is a key tool for leading change. In episode 102, “Storytelling for Leaders,” Amanda Marko joined us to discuss why it’s such a powerful tool and provided tips for putting it to work. In this episode, Amanda returns to talk more specifically on the “how” of storytelling for leaders, and she explains four storytelling […]

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WHE14: The 6 Drivers of Behavioral Engagement

August 25, 2014

This episode is the second in a two-part series about leading a health behavioral change. Episode 13 focused on leading a fairly straightforward change, such as influencing employees to get a biometric health screening or to take a financial wellness assessment. Episode 14 addresses leading a more complex change effort, such as influencing employees to […]

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WHE13: How to Move Employees from Awareness to Action

July 24, 2014

This episode is the first in a two-part series about leading a health behavioral change. Episode 13 focuses on leading a fairly straightforward change, such as influencing employees to get a biometric health screening or to take a financial wellness assessment. Episode 14 will address leading a more complex change effort, such as influencing employees […]

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086: The 6 Principles (or C’s) of Workforce Health Engagement | with Terry Sherwood

April 24, 2014

In episode 1, Jesse and his colleague Terry Sherwood defined workforce health engagement as improving the knowledge, decision-making, and behaviors of employees, their families, and organizational leaders to optimize health outcomes, control medical costs, and enhance workplace productivity. In addition, they discussed five components of workforce health engagement: Population Health Management/Epidemiology Health Consumerism Benefit Plan […]

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How Gamification Changes the Engagement Game

May 1, 2013

Recently I was asked how gamification fits with other engagement strategies, or whether it replaces them altogether. The answer reveals a major reason why gamification is a game changer. I define gamification as game-inspired tactics to engage people. Traditionally, corporate communication experts have viewed the process of engaging a target audience as a progression from […]

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