Communication tactics

127: Let’s Get Visual: 6 Engaging Ways to Use Images

by Monica Harrison on January 1, 2016

Image Source:

Image Source:

Visual communication always gets more attention than written or verbal alone. And with the information and media-overload that everyone now experiences, visual communication is no longer an option when you are trying to influence, lead, or even simply inform people. [click to continue…]



The Innovator's MethodHave you or your team ever come up with a big idea that you thought would be very cool, but didn’t take any action because you thought it would be too risky? Perhaps it was an idea for a new product or service, or a process change to solve a complex problem. Maybe you tried to bring the idea to life, only to have it turn out to be an expensive, time-consuming failure.

The new book The Innovator’s Method: Bringing the Lean Start-up into Your Organization, by Nathan Furr and Jeff Dyer, is a leader’s guide to validating new ideas, refining them, and bringing them to market. It presents a method for leveraging a set of tools emerging from lean start-up, design thinking, and agile software development.

Jeff Dyer’s previous book The Innovator’s DNA, co-authored with by Clayton Christensen and Hal Gregersen, is a bestseller, has already been published in more than 13 languages, and won the 2011 Innovation Book of the Year Award from Chartered Management Institute. Jeff is Professor of Strategy at Brigham Young University and Wharton. He is co-founder of the consulting firm The Innovator’s DNA, and he gives speeches, consults, and conducts training programs in the areas of innovation, change, and strategy. He is the only strategy scholar in the world to have published five times in both Strategic Management Journal (the top academic journal devoted to strategy) and Harvard Business Review (the top practitioner journal).


In this episode, Jeff and Jesse discuss:

  • 2 types of uncertainty that influence a team’s ability to create customers
  • Why traditional management taught in MBA programs does not work if you’re leading a team that faces radical uncertainty and needs to innovate
  • 4 steps to solve high-uncertainty problems and turn insight into a successful innovation
  • 3 tests to know when you’re ready to move to the next step
  • How the turnaround of the software company Intuit demonstrates the new way of leading in a high-uncertainty industry
  • How the startup of Rent the Runway, which applied the Netflix model to enable women to rent high-end designer dresses for one-tenth of the purchase price, demonstrates the method’s ability to reduce risk, cost, and time-to-market.

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084: Scaling Up Excellence: Getting To More Without Settling For Less | with Bob Sutton

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If you’ve created a great little coffeeshop, how do you expand and put your coffeeshops in cities around the world without watering down what makes your coffeeshop great? That’s a question that Starbucks certainly struggled to answer. Or, if you have a key practice or mindset — for example, lean manufacturing — how do you […]

Read the full article →

Book Review: Scaling Up Excellence

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If you’ve created a great little coffeeshop, how do you expand and put your coffeeshops in cities around the world without watering down what makes your coffeeshop great? That’s a question that Starbucks certainly struggled to answer. Or, if you have a key practice or mindset — for example, lean manufacturing — how do you […]

Read the full article →

075: Conquer the Entrepreneur’s Kryptonite: Simple Strategic Planning | with James Woosley

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Today’s leaders — whether in business or nonprofit — are expected to be entrepreneurial. The kryptonite that threatens to kill the dreams of every entrepreneur is strategic planning. Many people have no plan and try shooting from the hip, so effort and resources are wasted or unfocused. Others get bogged down in an overly-detailed planning […]

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060: Leading the Starbucks Way: 5 Principles for Connecting with Your Customers, Your Products and Your People | with Joseph Michelli

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Starbucks has become one of the best-loved and trusted brands in the world. It’s recognized as being one of the world’s most effectively led and admired companies. And yet, a few years ago, it seemed they had lost their way … the customer experience had become mediocre, and they had to close hundreds of stores. […]

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Use Images to Boost Engagement: The Science Behind Visual Communication

August 4, 2013

Over the years, as our team has employers engage and influence their workforce, we’ve repeatedly seen the power of visual images and video. But last week’s blog post by Leo Widrich really hit home on just how crucial an image can be. Widrich, co-founder of the hugely popular startup Buffer, said adding the right images […]

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26 Ways to Engage Your Target Audience

July 26, 2013

Ever feel that leading in the 21st century is like herding cats? Knowledge workers in particular remind me of our two cats, Maple and Jack. The other evening, I saw Maple walking by and felt the rare (for me) desire to pet her. I called her to me, but her attention was focused elsewhere. Switching […]

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Hit the Nail on the Head: 5 Guidelines for Effective Storytelling

April 3, 2013

Stories are the single most powerful weapon in a leader’s arsenal. ~ Howard Gardner, Harvard University In my previous blog post, I discussed four primary reasons a well-crafted story can be powerful. The operative term, of course, is well-crafted. To influence people, your story doesn’t have to be perfect, but it does need to be crafted […]

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Did You Hear Me? (Why You Need to “Triangulate” Important Messages)

February 20, 2013

The $1,000 Email Last week, the Dropbox account that our Aspendale team uses to share files in the cloud suddenly stopped working; we could still access our files, but we couldn’t upload more files. I investigated the problem, and discovered that Dropbox had sent me three emails over the last two months, indicating that it […]

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021: How to Use Podcasts to Engage People | with PodcastAnswerMan Cliff Ravenscraft, plus Jonathan Mast

January 24, 2013

In this episode, Jesse gets tactical and explores a specific method of engaging with external audiences such as customers, as well as with internal audiences such as employees. His special guests for this episode are two pioneers of podcasting: Cliff Ravenscraft: Cliff has been podcasting since 2005, and as the Podcast Answer Man he has […]

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