091: Influencer: The New Science of Leading Change | with David Maxfield

by Joe Sherwood on July 3, 2014

InfluencerAll successful leaders have to be good at leading progress. And science has found that successful leaders, from CEOs to parents, have a common set of principles and skills that help create quick, profound, and lasting change in people and organizations.

David Maxfield, New York Times bestselling author, keynote speaker, and social scientist for organizational change, joins Jesse to discuss his book Influencer: The New Science of Leading Change.

Influencer combines the insights of behavioral scientists and business leaders with the stories of high-powered influencers from all walks of life. In this episode, Jesse and David discuss how to:

  • Identify “vital behaviors” — high-leverage behaviors that lead to rapid and profound change
  • Apply strategies for changing both thoughts and actions
  • Marshal six sources of influence to make change inevitable

Behavioral Engagement Model

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