099: Business Intuition: 7 Ways Leaders Apply the Science of Intuition | with Simone Wright

by Joe Sherwood on November 1, 2014

First-Intelligence-Using-the-Science-and-Spirit-of-IntuitionIntuition is the new buzz-word in business, and everyone from Branson to Buffet is touting its ability to guide and direct them to greater success and higher profits. However, the understanding of what intuition really is and how it can serve us in business and in life is deeply flawed. But according to a new book, it is more important to understand now, than ever before.

The ability to be creative, think on the fly, and make key business decisions with little time – despite the tsunami of external information – is vital. Intuition is the natural intelligence that allows us to see ahead of the curve, to generate innovative ideas, to communicate powerfully, and to do so without having to study spreadsheets or gather piles of data. It is the skill we all possess that has the ability to guide us to greater business success, greater career satisfaction and more sustainable levels of innovation and service.

Simone Wright is the author of First Intelligence: Using the Science and Spirit of Intuition.  She has been featured on The Oprah Winfrey Show and uses her intuitive skills to assist in police investigations, missing children cases, and corporate business strategies.

Jesse and Simone discuss what “business intuition” means, as well as seven attributes of intuitive business leaders.

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