GC22: The Octalysis: 8 Core Drives of Gamification | with Yu-kai Chou

by Joe Sherwood on December 3, 2013

The OctalysisYu-kai Chou has been a regular speaker and lecturer on gamification around the world for organizations like Stanford University, Google Inc., The Gamification Summit, the Innovation Center in Denmark, and many more.

Yu-kai was one of the earliest pioneers in Gamification, starting his work in the industry in 2003 and was rated #1  among the Top 40 Gamification Gurus by UK-Based Leaderboarded. He is also the creator of The Complete Gamification Framework: Octalysis as well as the video series The Beginner’s Guide to Gamification. Yu-kai is a Partner at the Enterprise Gamification Consultancy (EGC), the leading global gamification consulting group for enterprizes. He is also the Co-Founder and Head of Product for RewardMe, a digital loyalty platform that aims to gamify offline commerce and was rated by AlwaysOn as one of the Top 10 Private Companies to Watch. RewardMe also won Best Commercial App at the first location-based service awards “The Locals.”

Together, Jesse and Yu-kai examine the Octalysis framework and discuss the 8 core drives of gamification:

  1. Epic Meaning & Calling
  2. Development & Accomplishment
  3. Empowerment of Creativity & Feedback
  4. Ownership & Possession
  5. Social Influence & Relatedness
  6. Scarcity & Impatience
  7. Curiosity & Unpredictability
  8. Loss & Avoidance

Resources Mentioned in This Episode

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