How to Tell Stories That Stick, Part 2: The SUCCES Model [video]

by JJ Lahey on December 18, 2012

Last week’s video gave you a simple approach to holding your audience’s attention. In this video, I want to take you a step further with a more advanced model that is presented in the book Made to Stick, by Dan and Chip Heath. This week, we’re talking about how to tell your story in such a way that it will stick with your audience forever – using the SUCCES model (like “success” but with only one S at the end).

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